But that is not the case. Companies use their database to segment their audience and use WhatsApp Cloud API to send various outreach messages with the help of WhatsApp business marketing tools to maximiz Azerbaijan Phone Numbers engagement. In fact, WhatsApp offers a staggering engagement rate of 70%.Don’t worry if you are still confused about how it is done. In this guide, I will explain what WhatsApp's bulk messaging feature is and how you can use it to send bulk messages to your target market.
I will also go over the problems you might face when using the WhatsApp Business app to send a large number of messages at once and provide solutions for the same.
What is bulk messaging on WhatsApp?
In Layman's terms, bulk advertising messages in WhatsApp refer to the texts that are sent to a huge number of recipients at once during WhatsApp marketing.
These messages allow you to conserve time and energy as you are not creating and sending them one at a time to your audience. This way, you can consistently engage, address questions, and guide them across the stages of the sales pipeline.
“The buyer’s journey is nothing more than a series of questions that must be answered.”
Now you might think, can I send bulk messages using the normal WhatsApp app? In theory, you can. But the normal WhatsApp app is built for users to send a limited amount of messages and doesn't offer facilities like bulk messaging.
Also, if you send too many messages using a user account instead of a business one, your recipients might consider it spam and report you to WhatsApp, which can result in you getting banned from the platform.
That’s why you should use WhatsApp Business to send bulk messages; a verified business profile allows you to build trust and rapport among your audience. Sending bulk messages is more convenient with the web version of WhatsApp Business, enabling you to handle large volumes of messages from your desktop. On top of that, you can also add videos, images, and unlimited characters.
An example of a business account on WhatsApp.
So, to send bulk messages using the WhatsApp Business App, you need to first create a WhatsApp broadcast list in the app. To do that, follow these steps:
Go to the WhatsApp Business App.
Navigate to the Chat> Menu button> New List.
Then, enter the names of the people you wish to send the messages to. You can also tap the + button and choose them from your contacts.
After you have selected all the people, click OK. And tap Create.
Why should you use WhatsApp API instead of the WhatsApp Business App?
If you are a startup or a small busine
