Write catchy, relevant subject lines

[DonalCerry]

Subject lines are the first elements your campaign prospects will see. This is why your subject line should be both short and personalized. In just a few words, you have to explain why you’re reaching out and why it’s worth their time to engage.

HubSpot offers easy-to-use personalization tokens you can brazil mobile phone numbers database use in subject lines and throughout your emails. To personalize your emails, you can use specific custom attributes, such as “Hey ” or “It was nice meeting you at ”. At the same time, your subject line should be urgent, and always encourage your prospects to open the email quickly.

No matter how catchy, remember to align your subject lines with your recipients' overall point in their customer journey. If you’re looking to educate them on market trends by sharing recent content, your subject line will be more informative than if you’re looking for immediate conversions.

Even though a personalized subject line can easily improve your outreach open rates, your email copy is the most important element when it comes to standing out from the crowd and getting effective results from your cold outreach.