Choosing Your KPIs and Setting Goals

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Not every KPI will be important for you to track. Obviously, you’ll want to calculate ROI. But other than that, the KPIs you choose to measure and set goals for will come down to your overall business goals and marketing strategy. A good way to start is by moving backward from your revenue goal to then determine the number of contacts you need at each stage of the funnel to hit your goal.

The most important thing is to simply start. You canada mobile phone numbers database can always adjust which KPIs you’re tracking down the road and adjust your goals as necessary. To make things a little easier, you can use the Marketing Goals Calculator Template to set some initial goals to get started.

It comes from acquiring new customers, retaining existing customers and expanding your engagement with existing customers.

In order for a company to scale sustainably, it needs to be successful in all three of those areas.

However, the functions of acquisition, retention and expansion are typically distributed among different teams within your company. Historically, the teams responsible for the various functions have existed in silos, which can create friction for customers.

Acquisition, retention and expansion all lead into each other, so the departments responsible for those functions need to be aligned, along with their tech stack and operations.

A revenue performance management firm helps accomplish that by working with the responsible teams to establish a shared set of data, a shared process and a shared language that enables them to all work toward the common goal of generating revenue for the company.