Keep in mind that each strategy should include specific actionable tactics. This will help your team execute them with the utmost accuracy, and provide you with more measurable outcomes at the conclusion of each 30/60/90-day cadence
For example, if the top of the funnel is your primary focus for new list of belarus consumer email customer acquisition, your strategies could include content creation, paid advertising, SEO, affiliate marketing, social media, and PR. If converting leads from MQLs to SQLs at the bottom of the funnel is your focus, strategies like sales enablement and email nurturing would be more applicable.
For a full-lifecycle example that’s outside of your new business pipeline, perhaps a determined strategy is to expand product usage, adoption, and account penetration among existing customers. Your tactics here might include heightened engagement with your customer success team and better talk tracks designed to hit these customer-centric KPIs.
In addition to identifying what strategies you’ll be focusing on to progress you toward your goal, you should also identify what evergreen strategies you’ll be continuing to employ. At New Breed, we often find that businesses could do more to layer two important focus areas into their 30/60/90-day plans: automation and reporting.
When it comes to automation, how can you tech-enable your team so they can do their jobs more efficiently, or scale an engagement touchpoint with your prospects or customers? For reporting, is there data you’re missing that would help you create more impactful digital experiences to attract, convert and delight your community of customers and prospects?
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