Aflac is a supplemental insurance company offering coverage that goes beyond what's offered by traditional health insurance plans. Customers instantly recognize the brand when Aflac's duck mascot appears in view.
Aflac's brand focuses on providing list of bahrain consumer email customers with peace of mind. Their emphasis on customer service and unique, humor-filled marketing campaigns have helped them build a strong brand synonymous with supplemental insurance. Aflac also promotes a culture of giving back and donates a portion of profits to charitable causes.
Their unique combination of reliable insurance coverage and humorous, memorable marketing campaigns sets it apart in an industry often perceived as dull. This makes the brand more relatable and approachable.
How to Apply Aflac's Strategy to Your Brand:
Do not shy away from adding personality to your brand. Even if your industry is traditionally serious, consider using humor or other emotional appeals to connect with your audience.
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Ben & Jerry's: Peace, Love, and Ice Cream
Originally founded close to New Breed's headquarters in Burlington, VT, Ben & Jerry's is an ice cream brand known for creative flavor names and fun packaging. They're also a values-driven company, sourcing Fairtrade ingredients and advocating for social and environmental justice.
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