However, as your business grows, it is important to keep an eye on these KPIs and compare them to your competitors

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However, as your business grows, it is important to keep an eye on these KPIs and compare them to your competitors. You may not get 100% accurate data because you can't access their Google Analytics or Search Console, but if they are large in size, you can check their search volume in Google Trends or the SEO tools mentioned above. Once your brand has a stable position in the market, you may need to achieve these KPIs in new markets and re-evaluate them when you make major changes to your e-commerce business branding strategy.


Social media actions (interactions, followers) Every day, social media becomes a more important branding element. This account acts as a sales source, thanks to social media features that connect to the CMS and turkey business email list checkout pages. It is also considered one of the main pillars of B2C retailing in terms of marketing. For this reason, your customers' and potential customers' interactions with your social media profiles, as well as their growth, should be measured at least monthly.


While it may not give you as much information as other KPIs, this metric will be in constant flux due to the ever-changing nature of the platform. But what do you need to measure? There are two main elements to consider for social media action: Engagement : likes, comments, shares, saves (and any other type of interaction) This section should be tracked both quantitatively and qualitatively, as reviews or shares will not always be positive. Social growth : number of new followers minus number of lost followers Sales number Last, but not least, the most important thing for any e-Commerce business; ultimately you must look at sales.