Simply ask them.
Email surveys are one of the most cost-effective tools you can use to improve your content and your business.
Survey Email Best Practices
Survey emails are relatively cheap and easy to create, and customers appreciate the opportunity to provide feedback from time to time.
This guide will tell you everything you need to know about email surveys.
table of contents
Understanding the Importance of Survey Emails
Creating a survey email: The basics
Survey design: key considerations
Timing and frequency: When should you send your survey emails?
Tips and strategies to increase response rates
Analysis of survey results and actions
1. Understand the importance of survey emails
If you conduct A/B testing or other market research, you know the importance of knowing what your subscribers think.
This customer insight is the only way to ensure you’re delivering sri lanka b2b leads the content your readers want while generating the results you want.
This is what makes email surveys an essential tool.
Rather than monitoring open rates or other methods and hoping that you'll get useful data, you can use email surveys to quickly find out what matters to your readers.
Also, people like to feel like their opinions are heard, and asking for feedback is a sign that you care about what your subscribers think. Most subscribers appreciate this, and surveys help build loyalty and goodwill.
Finally, if your readers aren’t completely satisfied, they’re more likely to tell you about it in the relative anonymity of a survey.
So how do you create a survey?
2. Creating a survey email: The basics
When creating a survey email, it's helpful to think of it like a marketing or sales email: you're writing it to get your reader to take a specific action.
Many important email marketing elements also apply to email surveys. These include:
Intriguing subject lines
A clear call to action (CTA)
A compelling reason to take the survey
A strong offer (usually in the form of an incentive)
Using A/B testing and analytics to improve future survey emails
We'll go into these elements in more detail, but first it's important to avoid drawing too many comparisons to marketing emails.
Create a compelling email intro
Don't make the introduction too long.
In your marketing emails, you might follow a formula like AIDA (attention, interest, desire, action) to grab the reader's interest and explain the reason for their offer.
But with survey emails, it's more important to get your readers to click on the survey. You're not asking for money, just a little bit of their time, so don't waste it.
Make sure your email matches your usual voice and tone so readers know it's from you, but get to the point quickly and encourage them to click the link to your survey right away.
The role of subject lines in survey emails
There is a lot to be said about the importance of subject lines.
As always, the goal of a subject line is to get the reader to open your email.
Let your subscribers know that this is a survey so they know what to expect. This will increase open rates and set expectations from the start.
Other than that, make sure your subject line fits the overall tone of your regular email. If you're feeling formal, a subject line like "Tell us about your experience" is a good choice.
Once you have decided on a subject line, it's time to start designing your email survey as a whole.
3. Survey design: key considerations
Deliverability of Email Surveys
There are many considerations when designing a survey, but the first concern is avoiding spam triggers.
Survey Email Best Practices
Unusual links, improperly embedded photos, sending to multiple recipients using BCC, etc. can give the impression of spam. To avoid compromising the deliverability of your survey, follow email deliverability best practices.
email address
Your email address is just as important as adding the perfect subject line.
Most readers scan their inboxes, and the From line can be just as important as the subject line when deciding which email to open.
Simplicity
Above all, keep your survey email clear and simple. Don’t distract your reader with other content. Tell them who you are, what it’s about, and get them to click through to the survey.
Mobile-friendly optimization
Survey Email Best Practices
Most readers will probably read your email on their mobile phones, so you should preview your design to see how it will look on a phone. If a feature that looks great on desktop is clunky on a phone, change it or remove it. Optimize for mobile.
However, you should understand your readership well to determine if you are an exception to the rule: if you have an older readership or you have highly technical content that your subscribers are likely to read at work, you may want to optimize for desktop instead.
Above all, make your design responsive. It's important to create responsive emails that look great on desktops, tablets, phones, and other devices.
Let your readers know that the survey is for them
Another quick tip to increase response rates is to tell your readers why you chose them for this survey in particular.
For example, you could say, "You were one of our best cycling accessory customers last month. We'd love to hear how fellow cycling enthusiasts use our products and how we can improve them."
Describe who your survey is aimed at and help your readers identify as members of this special group. This will give them a sense of belonging and connection, building loyalty and encouraging more readers to participate in your survey.
