Read here how LämpöYkkönen has implemented its marketing

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So you can think of a good strategy as gathering the potential that exists within your company and transforming it into carefully considered actions that advance your company's business goals.

Just as a magnifying glass gathers the sun's rays and makes them scorching hot, a well-thought-out strategy does the same for a company's existing potential. A magnifying glass does not create the power of the sun, but it gathers the existing power of the sun. Similarly, a marketing strategy does not create new power for a company, but it harnesses the company's existing potential and resources so that marketing can produce the best possible results.

Of course, a marketing strategy creates a certain kind of new power in a company: enthusiasm. Better focus clears the mind and leads to better results. This in turn creates more feelings of success, increases enthusiasm and creates pride in one's own work.

Case example: When marketing is valued, a company can grow faster than the market
LämpöYkkönen is an excellent example of a company where luxembourg phone data the importance of marketing in promoting company growth has been understood throughout the organization.

In addition to the marketing and brand director, the sales managers of different business units and the CEO also visit the monthly marketing meetings at regular intervals. This increases transparency and information flows seamlessly between sales and marketing. We also want to invest in marketing in a completely different way, when its goals are discussed together.

The beginning of the 2020s has not been the easiest period for the industry in question for many reasons, but LämpöYkkönen has still achieved great growth faster than its market.


With a marketing strategy, you take your company to the direction and position you choose.
Strategy is like a compass. You choose a direction and stick to it. Of course, you must be prepared to make changes if the operating environment changes significantly and the marketing strategy is no longer suitable for the current market. But individual competitor campaigns, small changes in the market or individual customer wishes must not undermine the marketing strategy. In this case, marketing would become completely reactive, which would ultimately lead to confusion and the loss of the direction defined in the strategy.