Reach buyer personas interested in your service

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An impression is a micro-conversion that tells the marketer that the ad has at least been shown to the audience. At the same time, it conveys the information that the reach is working up to a certain point. The campaign is on.

In the same vein, the other metrics mentioned show how well reach works in practice.

Reach's goals:
Gain visibility.
Get the right target audience for your website.
Reach buyer personas who are looking for a similar product or service but are not yet familiar with your offering.
Reach unaware buyer personas who are suited to your product or service, but the buyer persona is not yet aware of their problem, let alone the offering.
Make unaware buyer personas aware of their problem and at the same time bring your solution to their attention.
The next micro-conversion is to get the customer to take the reach out, or click. How? By making the ad attractive. The same ad is not attractive to everyone, so as a marketer you need to know what kind of ad resonates with your target audience.

If you don't yet know what kind of advertising your customer prefers, try different options. Digital marketing is great because you can test different advertising and content options even with a small budget before starting the actual campaign.

In the Reach phase, we can also reach an audience that is not lithuania phone data yet aware that the product or service you offer is the perfect answer to their needs.

Outdoor advertising is very difficult to measure. How many people do they influence? Someone who has seen an ad (an impression) may go on to look at the products a couple of days later (a click).

From a marketing perspective, the only data trace left from the customer journey is the sales that may have increased due to advertising. And even that may have been influenced by a completely different phenomenon, meaning nothing concrete remains.