he COVID-19 pandemic has drastically disrupted the economy and the lives of businesses across all sectors. This unprecedented situation has impacted all of our customers in one way or another. Through these uncertain times, we have been pleasantly surprised by the proactivity and initiatives of our customers.
As a partner in their success, the agency redoubled its efforts to quickly recommend and produce digital strategies adapted to this new reality. In this article, we want to pay tribute to our clients and bear witness to their efforts that have enabled the maintenance and especially the adaptation of their service offering.
Initiatives to contribute
Several innovative and inspiring practices have emerged in recent weeks, here are 3 that have made us particularly proud!
New Look and its Guardian Angels campaign
New Look took the initiative to offer its services free of charge to all algeria telemarketing data members of the medical staff of Canadian hospitals, nicknamed guardian angels. They were able to replace and/or repair their glasses for more than a month.
New Look Guardian Angels Campaign
The goal of the eyewear was to allow these healthcare professionals to continue their work in the event of broken glasses. They do crucial work and their vision is just as crucial. At Leonard, we loved the idea of this campaign and we supported them in this process by developing digital visibility campaigns.
Duvaltex and its medical textiles
Duvaltex is part of the solution to the urgent demand for medical textiles. For more than twenty years, the company has contributed to the North American healthcare industry by weaving hospital privacy curtains.
Given the high demand for personal protective clothing, the company has also mobilized its textile innovation resources to rapidly produce specialized Level 1 and 2 medical fabrics, as well as fabrics with antimicrobial and antiviral properties.
Duvaltex Medical Textiles
Duvaltex has therefore used its fabrics to make medical tunics and gowns, hospital gowns, laboratory and protective clothing as well as medical masks that comply with current healthcare sector standards.
Ketto and his pretty masks
Ketto is a good example of a company that innovates and sees opportunities instead of letting itself get down. This Quebec company creates original illustrations with fairy-tale characters on a wide range of products. It could very well have cursed COVID-19 and done nothing.
Ketto produced masks
To help people protect themselves, Ketto has made protective masks that really make you want to wear them! Even though wearing a mask is not mandatory, this new product had been highly requested by its customers. In addition, it is consistent with the company's mission: to joyfully challenge banality by adding color to everyday life! At Leonard, we are happy to propel a local company that was able to meet a need and adapt to the reality of COVID-19.