How to Conduct Target Audience Analysis?

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E-commerce companies that conduct customer analysis can use old customer data to reach new customers and actually turn existing customers into loyal customers.


Encouraging your customers to shop more and thus increasing your earnings is again possible through customer analysis. Customer analysis also makes it possible for the improvements you will make in the field of customer service to be effective.


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How to Perform Customer Analysis?
How to do customer analysis

You can use certain tools to analyze customers in e-commerce, or you can analyze your own data. However, at this point, when analyzing customers;


Creating segments
Creating a customer profile
Examining customers' shopping habits
Determining customer needs

You can start customer analysis studies with studies like these. Because nigeria whatsapp phone number determining who your customers are and what kind of profile they have will allow you to do effective work and increase your success.


Segment Your Customers

In order to perform customer analysis in e-commerce, you must first use segments. Segment means category in short. In other words, the word segment is used to define a category or group. Creating customer segments also allows you to divide your customers and place them in certain groups. Customer segments always make customer analysis easier in e-commerce.