Rating of the best mobile versions of sites in Russia and the world

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Every business needs a fast and convenient website. But few know what good design and high-quality development of a mobile version of a website are. Google, together with its partners in the field of user interfaces, conducted a study to determine the state of the mobile Internet and to show the best mobile versions on the market.

During the study, experts examined 469 of the most famous sites in 15 European, Middle Eastern, and African countries. Three categories were taken: retail, travel, and financial services.

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Alexander Kuleshov
Alexander Kuleshov
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The results of the study of the most popular Russian mobile versions of websites demonstrated an average rating of usability indicators (including speed) for web resources in the retail sector of 59%, and in the financial services sector of 52%.

Mobile version of the site

The leaders among mobile versions of retail sites in Russia include (the estimates of some international web resources are taken from studies of sites in other countries):

LitRes (77%)

Mobile version of the site

Bonprix (73%)

Mobile version of the site

eBay (71%)

Mobile version of the site

Wildberries (71%)

Mobile version of the site

Lamoda (70%)

Mobile version of the site

The leaders among mobile sites in the financial sector in Russia are:

Tinkoff Bank (80%)

Mobile version of the site

Rosselkhozbank (77%)

Mobile version of the site

Promsvyazbank (66%)

Mobile version of the site

Binbank (64%)

Mobile version of the site

VTB 24 (63%)

Mobile version of the site

How to understand that a site urgently needs a mobile version
To understand whether you need to create a mobile version, simply install an analytics counter on your web resource. Yandex.Metrica will do. If you already have it, great. Analyze the traffic. If mobile traffic accounts for 15% or more, then, of course, a mobile version is needed.

Mobile version of the site