Drive-to-web SMS, the first tool used

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The health crisis has disrupted the consumption habits of the French. They spend more time online (2 hours 25 minutes per day on average in 2020, or 19 minutes more than the previous year*), including to make purchases. This is why companies must adapt their marketing strategies to compensate for the drop in traffic in their points of sale. Based on this observation, SMSEnvoi – a French online SaaS platform for managing professional SMS campaigns – analyzed the 157 million SMS messages sent by its customers.

This study reveals that the professional SMS market is growing rapidly, with a 28% increase in the number of sendings in two years. Mobile marketing campaigns have also grown by 43% since 2020, with the use of drive-to-web SMS. Drive-to-web mobile marketing campaigns increased 43% year-over-year This year, 157 million SMS messages were sent through the SMSEnvoi platform. Among the different use cases, drive-to-web SMS messages saw a significant increase of 214% in one year. In 43% of cases, companies used these drive-to-web SMS messages as part of mobile marketing campaigns. More than half of the companies that used drive-to-web SMS this year come from the retail sector (52%).

Next come the online services sector (29%), then the automotive sector (4%). Unsurprisingly, the companies that sent the least drive-to-web SMS are those belonging to the sectors most affected by the health crisis, namely: catering, sports, beauty and well-being with less than 1% use. Also read: 6 tips for a successful mobile marketing usa telegram database campaign sms drive to web The majority of drive-to-web mobile marketing campaigns were carried out in January 84% of drive-to-web SMS messages sent from the SMSEnvoi platform were sent in January. During this month, 13% of messages came from retail companies. One of the main reasons for using drive-to-web SMS is to increase online traffic, to compensate for the lack of footfall in points of sale. “ With the increase in click & collect.

Most of our customers have used drive-to-web SMS to boost online orders and develop their brand awareness ,” explains Benoît Gilfort, Business Manager at SMSEnvoi. Drive-to-web SMS are a very effective acquisition and loyalty lever. They can also be used to highlight a product during flash sales or share important information. They are particularly effective when sent in the form of SMS Landing Pages, which allow companies to create a page dedicated to a product or service. About SMSSending: Founded in 2004 in Marseille, SMSEnvoi is an online SaaS (Software as a Service) platform that allows professionals to create, manage and launch SMS campaigns, without having to install an application. The company is part of the Commify Group, which has more than 45,000 customers worldwide and more than 3 billion SMS messages sent per year around the world.