Monitoring is a practice that helps organizations identify new opportunities and strengthen their presence in the market.
It is based on a synthesis of internal and external data sources that provide valuable information in areas such as customer trends, competitor activity, etc. phone number list
There are several types of monitoring, including:
Business intelligence (or marketing) : allows companies to assess industry trends and analyze the reactions of target markets .
Information monitoring : It is used to keep up to date with data analysis, trends and news. It helps organizations track information related to their industry and customers in order to identify potential opportunities or threats.
Competitive intelligence : This involves collecting and analyzing data to understand the competitive landscape, identify threats and opportunities, develop effective strategies, and monitor the performance of a company's competitors.
Technology monitoring : This is a systematic process that tracks the evolution of technology. This is done at both the macroeconomic and microeconomic levels, so that organizations can identify potential technological advances that will impact or benefit them.
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