For example, a B2B SaaS startup might push internal links (and therefore their authority or PageRank) to product landing pages to ensure those pages appear in search results and attract leads.
A visual showing how PageRank is transmitted.
Your backlink profile is the collection of all the backlinks that point to your site.
Backlinks from traditional media, large companies, universities, and other trustworthy sites can elevate your backlink profile and SEO performance.
For example, here's the big software company HubSpot linking to one of Semrush's courses in a blog post .
HubSpot link to Semrush course
Getting these kinds of quality backlinks is vital to building and maintaining strong SEO performance.
But links from spammy sites, known as bad or toxic backlinks , will not be beneficial, and can actually be harmful.
Toxic backlinks can also be generated by paying for links, exchanging links, using link building bots, and other practices.
A List of Nine Causes of Toxic Backlinks
Bad backlinks can hurt your search engine rankings. Because thailand telegram data Google wants to discourage manipulative link building.
If Google thinks you've used link spam tactics, you may receive a manual action, known as a Google penalty. This can remove your site or eliminate it from search rankings altogether.
Log in to your SGC account to check if you have a manual action.
Go to “ Security & Manual Actions ” > “ Manual Actions ”.
“Manual Actions” page in Google Search Console
Google knows how to ignore spammy backlinks that your site may randomly attract over time.
But if you're concerned about your past link building tactics , or if you've been hit with a manual penalty, you should check for toxic backlinks. And sort them out so your site can start to recover.
You can find harmful backlinks by using toxic backlink checkers like Semrush's Backlink Audit tool.
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