Surely, you would like to reach more clients for your agency, right? So, how about considering some far-reaching tools, such as Google Ads ?
According to research by the Annie app , Brazilians are currently online for an average of 3:45 hours. So, knowing how to reach your customer, delivering your product or service, certainly helps to engage them with your brand.
Continue reading this article to understand how this accessory can bring countless benefits to your agency.
What is Google Ads ?
In short, this is the updated version of the old Google Adwords . However, when it comes to content marketing, it remains the instrument that provides the most success to the action.
It is a Google advertising platform and, since its launch in 2000, has led the Online Media market. Through it, it is possible to create ads for search, display , YouTube, Gmail, Google Play Store , among other platforms.
For example, during your searches you may have seen links prominently displayed in search results. Or brand ads before starting your video while browsing YouTube, right?
Its main differentiator is the power that companies will have to stand out to a more segmented audience. In other words, they will appear to customers who are really interested in that type of content.
Based on cookies and keywords, advertisers will be able to better target their ads. So, it’s not just “paying to appear more”, right?
On the one hand, many entrepreneurs still don't understand ghana phone number data how it works and are reluctant to adopt it. On the other hand, some take the risk, but use it incorrectly and don't achieve good results. Among the main doubts is the correct way to set it up to generate revenue.
How does Google Ads work?
Anyone who thinks that all you need to do to make this tool work is make a mistake. That's because Google Ads is like an auction, but the best bet won't always win.
In addition, Google also considers some quality factors to rank ads. To do this, it relies on Ad Rank , which is made up of the Quality Score (QS) and XLance (Maximum CPC).
The IQ generates a score from 0 to 10 and, together with the bid, determines the position of the ad. This applies to both the keyword and the targeting.
4 reasons to invest in Google Ads
After getting to know the platform better, check out some of the benefits it can bring to your company.
Faster results
In a matter of minutes, your campaign will start receiving a good volume of traffic.
So, you know that special deal that will only be valid for the weekend? This is one of the cases where it is worth the investment.
Track results in real time
When you integrate Google Ads with Analytics , you can track the performance of your ad in real time, such as your website conversion rate and data, which you can use to create more optimized strategies.
Generate more traffic with keywords
To summarize, ads are created according to the target audience and keywords related to your agency.
Just like SEO, you should use strategic keywords to generate more traffic to your website. To do this, find out which ones are most searched for by your audience.
Campaigns can be paused at any time
Actions do not necessarily need to have a specific time to run. This way, if the return is not satisfactory, you can pause them without any problems.
Additionally, this functionality offers more flexibility and the power to track ROI in real time.
Web Outsourcing: Your Best Business Partner
Terceirizando Web specializes in developing websites that meet the standards of the best internet search engines.
In fact, by counting on us , you reduce costs with taxes and hiring employees, increasing your recurring income.
Let's boost your brand together?
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