This channel allows you to create a flow of reminders so that when the customer is ready to buy a product or service similar to the one you offer, your company is their first choice.
Immediacy
Emails are an excellent channel for announcing news and promotions instantly and when needed.
Mass mailing
The advantage of email marketing lies in its high scalability. This refers to the fact that emails can be sent to a large number of recipients.
The image of email marketing campaigns has been affected by the frequent sending of worthless emails to people who have not requested to receive these messages. Keep in mind that for email marketing to be more successful, your database must be up to date and must be a list of contacts who have previously agreed to receive emails.
To avoid this, we recommend including a permission-based or singapore telegram data double opt-in system, so that recipients can voluntarily subscribe to your emails. This way, you will have a database that is really interested in receiving your messages.
Marketing emails can be promotional, informational, or serve a specific purpose in the buyer's journey.
Promotional emails
Email marketing campaigns are used to promote special offers, new product launches, branding, and downloadable content such as ebooks and webinars. A campaign can consist of 3-10 emails sent over several days or weeks.
Promotional emails have a clear call to action – CTA for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase.
Depending on their use, these are some ways in which emails can be categorized:
Emails sent manually
Manual emails are sent when necessary, according to the pace of your business. And they can have different objectives such as:
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