Marketing is Dead: Cool, Let's Make Another One?

[tonmoypramanik]

The marketing and sales strategy of this company is simple.

To scare, to make the target believe deeply that they are not safe by inventing more or less serious incidents that have taken place in their vicinity.

This is an extreme case but it is a common mechanic in marketing and business.

For several months, I have been thinking about Marketing and I tell myself that it is high time that we give it back the letters of nobility that it ultimately perhaps never had.

Marketing plays on the happiness string and it's bad!
How marketing plays on the heartstrings
Some time ago, I published this visual on LinkedIn that I find very representative of what Marketing has become.

If we base ourselves on the current definition:

Marketing is a strategy that aims to analyze the expectations and behaviors of indonesia email list the buyer in order to offer them a suitable offer and influence their purchasing decisions.

In this definition of Marketing, there is a part that is simple and the other more complex.

And it might not be the one you think.

What is increasingly complex is understanding the expectations and behaviors of the buyer because the Internet and social networks have profoundly modified them – and they continue to do so regularly.

The modern buyer is ultra-demanding and wants you to offer them a tailor-made experience.

We are now far from the post-oil shock mass marketing.

This requires work to collect information, data and significant analysis work.

But companies, often constrained by the pressures of everyday life, are finding it increasingly difficult to find the time to carry out this essential work.

So what do they do?

These companies invest their entire budget in implementing actions that have proven themselves.

Methods of influence which are ultimately as old as the world and which consist of playing on the heartstrings to convince.

As our security company intro.

Like all those companies that make us understand in their marketing messages that to be fundamentally happy, we must buy their product.

Unfortunately, since happiness is not a definitive state but rather a set of happy moments that we all seek to reproduce as often as possible – in my opinion – being bombarded with these marketing messages generates ever-increasing dissatisfaction.