We mentioned earlier, but it deserves its own section. Copying and pasting content from one page to the next is not only misguided, but it's also terrible for SEO. Two main types of duplicate content exist:
Internal duplicate content, where multiple pages contain the same text.
External duplicate content, where Google bots index paytm database identical pages at multiple sites.
When Google crawlers notice duplicate content, they get confused and filter out all but one of the pages. Suddenly, your site looks much smaller than it actually is. Buyers looking for content can't access direct links to pages anymore, and you begin to lose leads.
Implement a robust internal linking strategy
Internal links are the opposite of duplicate content — they're an excellent SEO tactic. What are internal links? They're hyperlinks that point to different pages on your site: related products or services, blog posts, category pages and so forth. The most common website locations for internal links include:
Primary and secondary navigation menus.
Web page sitemap.
Footer navigation box.
For reference, correctly formatted hyperlinks look like this:
As usual, optimal SEO results depend upon following the rules. Here are a few internal linking strategy best practices:
Make the first hyperlink in any blog post an internal link.
Write concise hyperlink anchor text, and make sure it relates to the link page.
If you link via an image, make sure your link text includes ALT and Title properties.
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