Avoid being part of blocked lists

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To ensure deliverability, it's important to maintain a good sender reputation to avoid being blocked by recipients' email providers.

With Brevo, for example, you can rest assured that measures are taken to protect the sender reputation of its customers (which is not the case with all email marketing services). The goal on this platform is to ensure the security and delivery of emails for all users of Brevo's shared IP addresses (a shared IP is one that is used by multiple users).

For companies with high-volume email campaigns, Brevo offers a dedicated IP address , allowing you to maintain complete control over sender reputation.

Detailed analysis
Measuring the performance of your campaigns is essential for a good email marketing strategy. After sending emails, you need to know how many people opened them, how many clicked on the links, etc. This way you can analyze which aspects are working well and which ones need improvement.

An email marketing service shows you all the key indicators malaysia telegram data such as the opening rate, click rate, return rate, etc.

‍ GDPR compliance
Compliance with the General Data Protection Regulation (GDPR) is an obligation in any activity that involves the handling of personal data, including email addresses. This regulatory framework is considered a global benchmark, so compliance is also recommended outside Europe for two main reasons:

The GDPR has inspired data protection legislation in other territories.
Establishes good practices to protect user privacy, beyond strict legal obligations.
Before sending any email campaign, it is essential to obtain explicit consent from the recipient. On platforms like Outlook, this would involve manually verifying that each contact on your list has given their approval to receive your communications.

Specialized email marketing solutions, such as Brevo, come equipped with features designed to ensure GDPR compliance, such as double opt-in systems to confirm consent, subscription options to multiple lists, and unsubscribe links in each email.

Professional email designs