What to Consider When Creating an Earned Media Strategy?

[jewameb621]

What is Earned Media?
Before defining earned media, let's explain the concepts of owned media and paid media.

Owned Media: If a brand has complete control over any digital asset, it is considered owned media. The most common examples are branded websites, mobile apps, social media accounts, and email content. Owned media helps brands establish a presence in the digital world.

Paid Media: Paid media, which is called paid or purchased media in Turkish, is the activities you do for a fee. These include all kinds of advertising, sponsored promotions, or paying to promote your content on another site . Some types of paid media, such as influencer marketing, may overlap with earned media activities.

Earned media refers to all content related to your brand that is produced and published by users, influencers, customers or other stakeholders in your industry. Examples of this content include reviews, recommendations, testimonials and social media posts .

Earned media is one of the best ways to gain the vietnam telegram lead trust of consumers and drive traffic to your site that has not previously engaged with you and is relevant to your brand , as it mostly consists of testimonial and recommendation type content . Earned media also helps you create awareness in a much shorter time than you would try to create through paid advertising or your own channels. For this reason, it is a very good tool for converting potential customers into actual customers.

There are many important points to consider when creating an effective earned media strategy, such as your primary goal, your target audience, the characteristics of each earned media channel, and relevant growth metrics.

People will only share content from your brand if they find it valuable and useful. For this reason , you should focus on creating shareable content first . In this context, in addition to creating valuable content; you can use quotes or buttons such as “share on social media” or “send by email” in your content that will help readers share it.