This digital skills gap appears to be a recurring theme internationally:

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At the same time, the problem is compounded by the slowness of traditional educational institutions to integrate AI training into their programs, which delays graduates with the necessary digital skills. One emerging trend is that employers increasingly expect candidates to have AI-related skills, even for roles that traditionally did not require these skills. This shift in expectations can leave many job seekers unprepared when they go into job interviews.

Is there a skills gap?
According to the World Economic Forum’s latest Future of Jobs Report , at the current rate of technological change, employers predict that 44% of employees will face skills disruption in the next five years. This means that by 2027, six in ten employees will need training, with analytical thinking, AI and big data topping the list of key training priorities.


The European Commission has produced a Digital croatia telegram data Economy and Society Index ( DESI ) focusing on Europe’s digital performance, which highlighted that three-quarters of companies in the EU have difficulty finding employees with the necessary skills.
The same trend is seen in the UK, where 93% of 500 businesses surveyed by Forbes reported an IT skills shortage in the UK job market. There, 35% of companies say competition in the job market is a major challenge.
According to PwC , the talent shortage and skills gap in the US alone is expected to result in a loss of $8.5 trillion by 2030.
What skills do you need to develop?

What skills do you need to develop to avoid getting lost in the digital skills gap? Here are the three most important digital skills that will make you an in-demand, high-paid marketer!

“Training and upskilling from within is important. If your company offers this opportunity, raise your hand because when employers look at CVs, they want to see someone who has gone beyond their day job and taken on important projects.” – Mischa McInerney, CMO, Digital Marketing Institute

Ways to close the skills gap
1. Improve your AI skills

AI is helping digital marketers automate activities and campaigns on a scale never seen or possible before.