This is often done when selling TV

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s, boilers or air conditioners, when the seller immediately offers the installation service for an additional cost. If the client has made two or three orders within six months, he can be considered loyal and offered, for example, bonuses for participating in your interviews. Optimizing Marketing Campaigns and Messages RFM analysis helps to create advertising communication that is as close to usa dataset the consumer as possible. It will tell you how to use user-friendly language and slogans. You must admit that the style of advertising sportswear for teenagers will differ significantly from advertising business suits. The difference will be in colors, texts, images. It is important to understand whether you are working to attract a new client or to return an existing one.

Communication with a new client should contain maximum information about the brand and introduce the product. At the same time, it is more appropriate to tell an existing or loyal user about new products or special offers. Is your personal communication too personal? Netflix’s recommendation system is a great example of how companies can use data to personalize their customer experience. By analyzing each user’s viewing habits, Netflix makes personalized recommendations for movies and TV shows. And users appreciate it. But remember "Joan Is Awful" from Black Mirror season six. In the episode, the streaming service made a series about an ordinary day for Joan, who unknowingly gave away the rights to depict the events of her life.