Before diving in head first, it may be useful to ask yourself a few questions... Is video really suitable for btob? Many brands have already integrated video into their marketing strategy. But those that spontaneously come to mind are certainly btoc brands, which use this medium to communicate with the general public. But then, does a btob company really have an interest in using video? Let's take a look at some stubborn prejudices , so that you no longer have any reason to hesitate to get started! Prejudice : video is a format suited to entertainment, but not to the more serious challenges of btob many people think that internet users consume entertainment videos and that they share content that is funnier than informative.
There is no denying it, entertainment french guiana email list 100000 contact leads obviously has a special place in the video sector. But the web is large enough for all types of content to have their place! Did you know that of executives look for more information after seeing a product or service in a video . Video allows you to convey a clear, concise and effective message in a few minutes , or even seconds. It is therefore the ideal tool for sharing specific knowledge and information.
Besides, isn't e-learning becoming increasingly important? In this example, the training and information are delivered in... Video! Find below the video of pierre, one of our project managers, presenting the gdpr and its consequences. Prejudice : bb prospects do not consume videos as part of their activity the bb sector has not been spared by the digitalization of society, and with it, the rise of video. The figures speak for themselves: of bb buyers watch videos in order to find information to advance in their purchasing process.