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Article updated 1 year ago by NewsMDirector
digital marketing in 2016
A new year is beginning and it is necessary to take into account the digital marketing trends that will be confirmed and others that will emerge. Content marketing will remain at the center of the scene but will present significant challenges.
As every year ends and another begins, it is necessary to take stock quickly in order to start planning and to glimpse what is coming next. In 2015, there has been a notable growth in the relevance of content marketing for commercialization . In addition, there was a notable preference for content in video format. It was a busy year, which posed challenges to entrepreneurs in various industries. Social networks continued to grow and established themselves as fundamental platforms for electronic commerce, with Facebook in first place.
So, what's in store for 2016? Sujan Patel has made some predictions about digital marketing for the coming year in an article for forbes.com . I suggest you read our analysis and comments on these possible trends that will be colombia whatsapp phone numbers confirmed soon.
TABLE OF CONTENTS
#1 Explore in interactive formats
#2 Collaborate to avoid losing ground
#3 Invest in advertising
#4 Find influencers
#5 Interact with the customer
#1 Explore in interactive formats
Long articles can offer quality material and be successful. However, the competition is very wide. The Internet is overflowing with texts of both high and low quality. For the coming year, it is necessary to encourage the creation of content in interactive formats ; you must produce videos, infographics, podcasts.
As Patel says, producing content in this type of presentation requires a greater investment of time and money . It is essential that specialized professionals participate in its creation. In other words, it involves greater complexity, but the results will be worth the effort. Users are increasingly turning to videos, graphics, and images. Text is losing ground in value, although it still has its charm.
#2 Collaborate to avoid losing ground
2016 is going to be a tough year for content marketing. This doesn't mean it's not the way to go - quite the opposite. There is more and more content produced by companies , and this happens in varying degrees of quality. The truth is that everyone is constantly producing messages, and marketing and dissemination done by oneself becomes less viable.
According to a study by Web Strategies Inc, the total budget for digital marketing expenses will increase by 35% . The challenge will be to differentiate yourself from the rest. One of the recommended ways to market and spread content is through collaboration. It is important to surround yourself with professionals and colleagues with authority in the field, share their productions, mention them, take advantage of user participation. Collaboration is key to making your content stand out from those poor quality viral productions. However, this takes time and is not a task to be taken lightly.
#3 Invest in advertising
While we have mentioned the relevance that social networks maintain, it is also true that without investment in ads, your participation in the different platforms will not be of much use. According to research by Forreaster Research, Facebook shows each brand's messages to only 16% of its fans . In turn, a common tweet on Twitter reaches an average of 10% of followers.
Thus, investment in advertising on social networks becomes necessary. These platforms, mainly the two mentioned above, together with others such as Pinterest, are important for the development of e-commerce and personalized offers.
#4 Find influencers
Influencer marketing is at the top of predictions for the coming year. While it is already a factor to consider, Sujan Patel maintains that it will be one of the pillars of digital marketing in 2016.
It is essential to reach out to influential people in your industry, always thinking in relation to your target audience . It is key to take advantage of these people's already formed audiences to expand your own. You should partner with other "leaders" to take advantage of their position on different social networks such as Twitter, Facebook or Linkedin. It is worth the investment to be mentioned by prominent and famous personalities, this will help achieve brand engagement from the user.
#5 Interact with the customer
Maintaining active social participation is essential for your brand. The idea is to interact with your audience constantly, maintaining a style consistent with the brand image you intend to build or have built throughout your career.
With the huge number of social networks that users use, it is key to have personalized conversations through different communication channels . Customer service is a determining factor for the success of your company, as it can differentiate you from the rest, generate trust and be recommended.
The future is here, and you need to be more alert than ever. You can make your brand stand out this year. To do this, you must adapt your content to what users are looking for, with interactive formats . It is key to be part of the most used social networks and to know your target audience. All your SEO knowledge and your efforts to position yourself well in search engines must remain, you do not have to leave it aside, but you cannot bet all your chips there. The content will remain at the center, but the offer will be increasingly wider and you must manage to differentiate yourself from the rest.
What do you think about these trends for the coming year? What do you expect from 2016 in relation to digital marketing? Share your opinion with us.
The 5 keys to digital marketing in 2016
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