How to manage multiple Google business listings?

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Your Google Business Listings represent your business’s online presence. As digital storefronts, they’re essential to your local SEO .

In fact, did you know that 36% of your local SEO depends on your Google Business Profile 1 listings ? And that 72% of consumers who perform a local search visit a store within 5 miles of their current location 2 ?

Implementing a presence management strategy allows you to improve your online visibility and therefore attract customers to points of sale.

Some retail chains may have hundreds of physical stores and therefore Google listings to manage. Find out in this article how to manage multiple Google business listings.

1. Create a suitable structure to manage your Google buy bulgaria cell phone number list business listings
2. Optimize the management of Google establishment files for each of your points of sale
Conclusion


Google property listings

1. Create a suitable structure to manage your Google business listings
Claim ownership of all your Google My Business listings
First of all, it is possible that some points of sale have Google sheets generated automatically or created by previous owners.

In this case, you must claim ownership:

Go to the Google business page of the point of sale
Click on “Claim this property”
A message will tell you if the card belongs to someone else
Click on “request access”
Then fill out the form
Your network may also have created Google My Business listings at the local level. In this case, you will need to take steps to be registered as a co-owner of the listing. This will allow you to standardize your online presence , while leaving the network in charge of local updates.

Steps to follow for your point of sale to declare you a co-owner:

Log in to your point of sale's Google business page, with their access details (or ask them to do it for you!)
Open the Business Card Manager
Click on “users”, then on “add users”
Complete your email and the “owner” option in “select a role”
Finish by clicking on “invite”


Group your Google listings into business groups
You now “own” all of your network’s Google listings . Now it’s time to organize your Google Business Profile to maximize your time and performance.

How to group your Google listings into business groups:

Log in to your Business Listing Manager
Click on “create a group of establishments”
Choose the points of sale that you wish to group together
For ease, name this group according to its characteristics. For example "Brittany" or "franchises"
Validate the constitution of your group of establishments
You now benefit from a common interface per group of establishments which allows you to manage your performance at the local level (statistics, customer reviews, interactions, etc.) while harmonizing your online presence .



Google my business files

2. Optimize the management of Google establishment files for each of your points of sale
Once you have created a suitable structure, you need to manage the content of your Google sheets. To do this, we recommend different levels of optimization.



Efficiently complete the content of each Google sheet
First, you need to effectively complete the content of all your Google business listings . Consumers will quickly find the information they need about your store.

Checklist to not forget anything and optimize your local SEO :

Name of your establishment, with a local location it's even better! For example "BUT Rennes"
Address and geolocation
Categories
Phone number
Website
Schedules
Description, take the opportunity to put your local SEO keywords there.
Images, at least three, as well as your logo.
Attributes, for example “click and collect” or “delivery”.
Google posts, to highlight news from your point of sale.
Updating Google business listings across a network can be very time-consuming. To save time and improve performance, you can rely on a local marketing platform .

Thanks to the platform, you can multi-broadcast your content across all of your files, for example when changing your logo.

You also mass distribute your Google business listing updates to local search engines and directories.

Finally, an automatic local optimization detection tool alerts you on the elements to be completed and at which point of sale, for optimal online visibility!



Google local business listings optimization tool


Interface of the Digitaleo local optimization automatic detection tool



Your establishments can also keep control over local updates such as exceptional hours.



Write Google posts for all your establishments
Your Google business listings offer an interesting news space to use to generate in-store traffic : Google posts.

As you know, Google likes fresh information. Regularly publishing Google posts on your Google business profile will improve your online presence while increasing your conversion rate.

With a local marketing platform you can create ready-to-use templates, which you can update with one click with local information from your different points of sale.

In the example below, let's imagine the Picard chain of stores that wants to publish Google posts for its Christmas ice cream log. The network head designs the post template, with graphic charter and editorial line. Then, the tool allows the content to be updated with local information such as the address of each of its stores.


example google post local marketing platform

Multicasting a Google post
through a local marketing platform



The local marketing platform also allows the network to use ready-made templates and adapt them locally.


Make it easier to manage customer reviews on all your Google My Business listings
As you know, consumers have the opportunity to leave online reviews on each of your Google business listings . These reviews contribute to your online visibility and represent your quality of service.

To have a good brand image and improve your local SEO, you must respond to all customer reviews . That's a lot of volume to process!

To save time while maintaining a consistent image, a local marketing platform is a solution to consider.

With this tool, customer reviews from all your Google My Business listings (as well as those from Facebook) are grouped together in one place. A visual effect indicates new customer reviews and those that are awaiting a response. Because don't forget, you have to respond to ALL comments, whether they are positive or negative.


customer review management tool - Digitaleo

Customer review management tool - Digitaleo


As you can see above, you can create ready-made response templates. Your network can then use them to provide a personalized response to the local context, but nevertheless chartered.



Drive the performance of each Google business listing
Grouping your Google My Business listings into location groups is a real strength for tracking your performance. Indeed, depending on the composition of the Google listing groups you have created, you can track your KPIs at different scales.

In the case of a national presence, you can know in which region, which city and even for which point of sale your Google business profile works best. This allows you to have a reading at different levels to adapt your local marketing strategy.

In the example below, you can see the interface of a local marketing platform grouping the performance of Google business listings. By group of businesses or by Google listing, you have access to all the indicators. Number of views, directions requests, redirects to the website, calls, etc. All you have to do is study the results to improve your marketing strategy!


Google my business listing performance