It is where the keywords of the webpage content

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A subfolder, also known as a subdirectory, is a folder in the main domain name (such as example.com), which is equivalent to a page in the website and can be used to organize content by topic.

Slug : The last part of the URL, used as a unique identifier for the page. are contained. It is also the most important part when we create an SEO-friendly URL.

2. How to create SEO-friendly URLs? Although it is necessary to create SEO-friendly URLs, it is not recommended to make drastic changes to existing URLs. We should focus on the URLs of each new blog and new web page.

1. Optimization of the slug part The previous article mentioned the importance of Slug. As a key part of the URL, it is also the place that contains the keywords of the webpage content. Although there has been a saying in recent years that including keywords in the URL does not have a significant impact on rankings, Google's John Mueller has stated this many times: In 2016, he shared: " I believe that's a very small ranking factor, so it's not something I'd really try to force.

And it's not something where I'd say it's even worth your effort to kind of uae mobile phone numbers database restructure your site just so you can include keywords in the URL." In 2017, when answering the question about "keywords included in URLs", he once again emphasized that the impact of keywords in URLs on rankings is only a small factor.

John Mueller tweets In 2018, he continued to downplay the impact of keywords in URLs as a ranking factor. Does that mean that “containing keywords in the URL” is a factor that does not need to be optimized? First of all, Google officially confirms that URL optimization is useful.