Telegram and chatbots

[Reddi2]

n the messenger, you need to work in two directions: create content for the channel and set up targeted advertising in Telegram Ads.

Quality content is necessary not only because the Telegram audience prefers usefulness to the beauty of the picture, but also in order to successfully launch advertising creatives, pass moderation and, if necessary, connect a bot to record clients.

The purpose of the chatbot is to reduce the workload of the salon administrator and automate responses to frequently asked questions from clients.

A funnel for a beauty salon in a chatbot can be built, for example, like this:

Greeting , information about the discount for new key features of office 365 database clients. Buttons "Services", "Price", "Portfolio", "Sign up".
Services — a complete list, description of what they include, duration of procedures. Upon request "Portfolio" the bot can send a portfolio with the masters' works or show them in the chat.
Price - the bot sends or opens prices for services in the chat.
Each response from the bot is accompanied by an offer to provide additional information (for services - price list, for price list - view work) or to sign up.
Sign up - the bot offers a choice of services, displays special offers or promotions.
Confirmation of the appointment and a reminder the day before.
After visiting the salon, the client receives gratitude from the bot and a discount coupon or loyalty card.
According to Telegram rules, a bot has no right to contact a user until he writes to it himself. You can bring traffic to the bot from both social networks and advertising. In addition, the bot can be used for transactions on services, sending checks.