Search engine optimization of a dental clinic website (SEO)

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Search Engine Optimization (SEO) is search engine promotion or search engine marketing. This is the main method to get organic traffic from Yandex and Google. There is currently no paid traffic in Google, so SEO comes to the fore there and can give a noticeable increase in traffic.

Both search engines are very careful about the quality of a website and business in the medical field. For it (as well as for finance, real estate and other niches that affect income and health), special ranking factors apply.

Google uses EAT factors (Expertise-Authority-Trustworthiness). Based on them, the search engine evaluates how high-quality the dentistry website is, how high the quality of its individual pages is. To do this, it analyzes the content and user behavior.

Here's what Google evaluates:

How expert is the information on the page, is it a rewrite of another source (originality of content).
Who provides this information, is he trustworthy? Articles about how you can use this database effectively dentistry should be signed by a real doctor of the clinic, who has pages on social networks or presence on other sites. That is, some additional sources through which the search engine can verify the reality of the specialist.
User behavior: did they get an answer to their query on the site or did they return to the search and continue searching?
In turn, Yandex launched two scenarios in 2021 that assess the quality of a business, including dental business.

Proxima is a metric that evaluates the quality of the business behind the site. The evaluation is based on the behavior of visitors, ratings on Yandex Maps, publications in the media and social networks, and many other factors. Today, Yandex has powerful monitoring and computing capabilities to get a complete picture of the dental services market.
Anti-quality is an algorithm that typifies the behavioral scenarios of users visiting a site. If visitors do not stay on the pages, quickly leave, and return in the search results, for Yandex this is a sign that the site is of poor quality, since it does not meet the needs.
Search engine optimization specialists will recommend what to add or change on the dental clinic website to meet these criteria and reach the top for the required queries.