The great myths of email marketing

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Article updated 7 months ago by NewsMDirector
The great myths of email marketing

In the digital world, one of the tools that has endured the longest is email marketing, as it is an effective tool that still perfectly meets the demands and needs of companies, so it is better to continue using it. However, as with any discipline and because it is such a popular and widespread tool, there are many email marketing myths that people believe to be true and that can create misunderstandings.

These email marketing myths are false statements that are widely spread in the sector and can lead some brands to fall into the trap and blindly follow these myths. To show the reality and disprove these beliefs that can make you brazil whatsapp phone numbers lose customers and money, below are 7 email marketing myths that you probably didn't know about.

TABLE OF CONTENTS
1. The best day to send emails is Thursday
2. Inactive users after 6 months are no longer worth it
3. You can only send a particular email once
4. Your emails have to be short
5. Users are saturated by emails from trusted brands
6. No need to check your contact list
7. Your advertising campaign emails don't need to be adapted to all devices
1. The best day to send emails is Thursday
One of the most widespread email marketing myths is that Thursday, starting at 3pm, is the best day and time to send emails. Many companies try to juggle the days of the week and try to "create" an imaginary weekly schedule for users to know which is the best day to send emails.

However, there is no perfect day to send an email. In fact, in many cases emails are opened two days after they have been received in the inbox, and the actions that some users take take place up to two weeks later, making it clear that there is no ideal day.

In any case, if you want to find a specific day to send emails to your clients, you have to try to get to know them beforehand. By testing and sending emails, you will gradually discover which days your emails receive the most openings , or you will also be able to find out how long it takes your users to carry out the action you encourage in your email.

2. Inactive users after 6 months are no longer worth it
This is another email marketing myth that many companies fall into. Just because a user hasn't been active for a few months doesn't mean they can't be a potential customer. However, if your business decides to completely forget about that user, that's when you'll truly lose that potential customer who you won't be able to recover.

In these cases, what you have to try to do is to look for alternatives and ways to get those inactive users back . Try to find out what their activities were before they made their account inactive or what their favorite products or services were and try to hook them again through those means.

3. You can only send a particular email once
Another big myth about email marketing is that you can only send one message on a particular topic, and only once. This would mean a lot of losses for businesses , since they would not be able to focus on a specific topic that interests them, resulting in a superhuman effort to be constantly innovating to send different emails.