In an increasingly fragmented and competitive digital environment, where users’ attention is dispersed across multiple platforms, measuring brand performance is an ever-evolving challenge. To meet this need , Epsilon Technologies launches the Digital Attention Index (DAI) , an AI-powered measurement tool that enables Chief Marketing Officers (CMOs) to make strategic decisions based on a comprehensive and cohesive view of their brands’ digital performance.
Unlike other traditional metrics, DAI is distinguished by its ability to consolidate data from various digital sources and platforms, providing additional, actionable insights that amplify the usefulness of these sources. By unifying digital touchpoints into a single metric, DAI makes it possible to correlate this data with real-time performance, improving the accuracy of strategic decisions and optimizing resource allocation.
“Hyper-fragmentation of media and channels, along with the dispersion of user attention, are some of the main concerns of CMOs today. With the Digital Attention Index , we offer a compass that guides brands through the digital jungle, revealing the invisible and offering a comprehensive view of their performance,” comments Daniel Dévai, CEO of Epsilon Technologies.
The creation of the Digital Attention Index responds to the challenges that CMOs face in the digital age, offering a solution to data fragmentation, lack of transparency and the difficulty of correlating disparate metrics. With the DAI, Epsilon Technologies puts in the hands of brands a tool that not only saves time and reduces costs, but also allows them to consolidate information from multiple channels into a single indicator of real impact on the audience.
According to Dévai, “DAI, together with artificial intelligence and the power of content strategies, becomes the winning formula to stand out in today’s competitive digital landscape. This tool not only measures visibility, but also delves into the quality of interaction, adjusting to changes in the algorithms of digital platforms and allowing brands to increase their Brand Equity in an authentic and effective way.”
The Digital Attention Index marks a milestone in digital measurement, transcending traditional marketing to measure digital attention share comprehensively, helping brands successfully navigate the era of artificial intelligence, providing a solid foundation for building trust and clarity in times of dispersion and mistrust.
Epsilon Technologies has recently presented the Top-80 Panel of the Most Relevant Brands in Spain 2024 in Digital Attention Share (DAI) , which carries out an exhaustive analysis of the 80 leading brands in sectors such as FMCG, Retail, IBEX35, Banking and Insurance in Spain, highlighting the most impactful content and campaigns of 2024, and revealing which are the brands with the greatest relevance and performance in various digital channels, including social networks, search engines, websites, mobile applications and paid media. The full panel can be accessed from here .
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