Refinery89 Introduces Cookie-Free Targeting Solution Interest-Driven Targeting Technology

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Refinery89 continues to revolutionize the digital ecosystem by proudly introducing a new cookie-free targeting solution. Its Interest-Driven Targeting Technology is a first-of-its-kind solution that helps advertisers find the perfect audience for their ads based on the content they consume on a website.

The Interest-Driven Targeting solution helps maximize campaigns and protects brands by preventing ads from appearing next to negative content. It does this by analyzing the context and sentiment of an article. Once reviewed, the articles are ranked in Refinery89’s system. User interest is then tracked based on reading behavior across all websites in its network. The more a user reads about a topic, the higher their interest.

Based on user interests, Refinery89’s Campaign Ops team creates targeting profiles. With these targeting profiles, advertisers can target the specific audience they want, allowing them to reach new customers based on demonstrated interests.

As Gijs Witteveen, Head of Business Operations at Refinery89, would describe it: “Interest targeting shifts from where you advertise to who you advertise to. We reach people who are making a purchasing decision. It allows you to target the exact users who will listen to your message, because they are already interested in your product or similar products.”

This new technology is changing the game for ad targeting. Refinery89’s Interest-Driven Targeting Tech allows advertisers to target niche audiences at scale, reaching users who have shown an interest in a topic related to their product or brand, optimizing their ad spend. Instead of launching a broad, untargeted strategy at one group or context, advertisers can now narrowly serve a specific segment of users across a wide network of websites.

About Refinery89
Refinery89 is an innovative AdTech that puts publishers’ needs first. Founded in the Netherlands in 2018, by publishers, for publishers, it is headquartered in Madrid and has become the leading publisher network in Europe.

Refinery89's proven technology not only increases net advertising revenue, but also ensures publishers have a competitive advantage through easy onboarding, a transparent dashboard, and continuous improvement in the afghanistan whatsapp list innovation, quality, quantity, and distribution of publishers' advertising inventory.

Refinery89 is part of the IAB Transparency & Consent Framework (TCF) and continues to develop innovative proprietary solutions such as its cookieless Contextual+ technology for web and apps.

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