Many major email providers — Gmail, Hotmail, Yahoo — now expect these extra levels of “authentication.” This is especially important when you’re using an email marketing tool , as it increases the chances that you’ll be considered a trustworthy sender.
See below how DNS authentication works and what you can do to improve your email delivery rate!
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What is DNS and why is it important for your email marketing strategy?
How can I improve the deliverability of my campaigns?
Configure Sender Policy Framework (SPF)
Configure DomainKeys Identified Mail (DKIM)
What is DNS and why is it important for your email marketing strategy?
DNS ( Domain Name System ), or Domain Name Service, is responsible for informing the entire internet of all the services that run on a domain and where they are hosted. This india business fax list applies to both websites and email services, etc. However, another function of DNS is to inform which email servers are allowed to send messages on behalf of your domain.
Without this DNS authentication, some servers may reject your email marketing campaigns. This is because they will not be able to confirm that the messages actually come from a server authorized by that domain.
How can I improve the deliverability of my campaigns?
There are some important practices and principles that legitimate senders should follow to ensure that their emails reach the recipients' inbox.
These principles apply to anyone running an email server capable of delivering outbound messages, regardless of volume or content. If your company does any type of email marketing or customer communications, you should be aware of the following tips:
Configure Sender Policy Framework (SPF)
An SPF record is a TXT record added to your DNS. This record describes which hosts /IP addresses are allowed to send emails from your domain name. When a mail server receives an email, it looks at it and sees if the sender matches one of the entries in this record.
Configure DomainKeys Identified Mail (DKIM)
DomainKeys Identified Mail (DKIM) is a modern Internet standard used to authenticate the delivery chain of email messages. It works by signing messages with a special cryptography that can be verified—but not spoofed—by a third-party source.
The signature (which is included in the header of every message sent by your email marketing tool) proves that the message passed through that server. This helps prevent spammers from sending fraudulent messages from that domain, which is called phishing .
With SPF and DKIM working correctly, you will have the two main authentications helping you improve your sender reputation and, therefore, increase the chances of delivery to the inbox.
The best email marketing companies care deeply about this and help their clients get everything up and running. Here at Mailbiz, we always help our clients set up authentication, because without it, our engagement and sales strategy wouldn’t work properly.
