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Would you like to increase your activity on Facebook, Pinterest or Twitter? Are you wondering if it's worth having a profile on Google+ and Instagram?

Whether you call them social media, social networks, or social networks, we all know that they are a successful marketing channel that is worth ...

Social media optimization, or SMO, is a strategy used to improve a brand’s presence and reputation on social media. The best SMO techniques are designed to build and optimize your brand’s presence on social media, making content more visible and shareable. And it’s not just about gaining followers ...

In the fast-paced world of social platforms, 2024 is shaping up to be a period of transformation marked by the predominance of user-created content, the rise of communities as protagonists, the strengthening of influencer marketing, the influence of the new normal in the digital environment and the ...

Unlike traditional strategies (which we call Outbound), Inbound Marketing works with content that generates value for potential customers , as I mentioned in my post about how digital marketing works for your business .

Have you ever accessed YouTube, for example? Then you have probably come across ...

What is Multichannel Marketing and what is it actually for?

The life of a marketing professional has changed drastically since the invention of the internet.

Do you have any questions about this?

Before this moment, P&G had deployed a large army of marketing and sales professionals to go door to ...

See if this scenario sounds familiar…

You’ve been with your company for a while…

You set several goals:

Increase your company's revenue ….

Increase your lead base ….

Convert those leads…..

Retain them ...

But nothing seems to be working….

You then search for hacks and end up finding the job ...

In this era of rapid technological advancement, the world of marketing is undergoing a lot of changes. Digital marketing is now essential to keep up with the changing times, and the biggest trend in digital marketing is mobile.

It's no wonder that many people are changing professions and investing ...

The digital marketing sales funnel is now considered one of the pillars of any action or campaign you wish to carry out. In this sense, it is worth analyzing its main characteristics and what determines the funnel as something so essential.

In addition to understanding what a sales funnel is, we ...

Remarketing is a digital marketing strategy that allows companies to reconnect with users who have previously interacted with their online platforms. It is a fantastic technique for re-engaging those customers who, for some reason, did not take a desired action on their previous visit.

Summary
The ...

In an increasingly competitive business landscape, companies often focus much of their resources on acquiring new customers. However, retaining existing customers is equally, if not more, important to the long-term sustainability and success of a business.

This is the crux of customer retention ...