Buy Database

There has definitely been a lot of hard work, so to be recognised as a Salesforce Marketing Champion really is special to me and acts as a key milestone in my career.

What do you enjoy most about the work you do?
Tom will tell you, I am a total numbers/operations man! I love proving MarCloud’s ...

3. Take advantage of grading and scoring
The ability to grade and score prospective donors is a game-changer. By assigning points to prospect behaviour and interactions you deem valuable (such as signing a petition, or downloading a PDF from your website), you will have a better understanding of how ...

Don’t forget about retaining volunteers too
Now that you’ve put in the hard work to reach, engage, and recruit volunteers, the next thing to consider is how you’re going to maintain a relationship with them and retain them long-term.

Using similar methods to those explained above - such as email ...

Optional: If you’ve not yet configured the Lightning Email Builder, consider also adding Pardot Email and Email Templates to Selected Items.

Before beginning this process, discuss needed tabs and the ideal order with your key marketing stakeholders, with the most used tabs listed first. They may ...

When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.


Anton Minnion headshot
Anton Minnion

5 mins


3D eBook cover with text How to Measure ROI ...

Exercise 3 - audience segmentation: map your data
Mapping how your data will be stored in each Pardot Business Unit is awesome because you have full control over what goes where. Think about:

Fields
Custom objects
Campaigns (record types)

You need to think about how best to optimise your setup so ...

Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.


Chris Thompson
Chris Thompson

4 mins


3D eBook cover with text Perfecting Personalisation in ...

integrate the software with other marketing tools
learn to use the system and upskill the wider team too
create a marketing strategy that takes advantage of Pardot’s capabilities
efficiently create and manage campaign assets
develop consistent, branded templates for landing pages, forms and emails ...

2. Understanding prospect interests
It sounds really simple but the best way to work out what somebody is interested in is just to ask them.

Embedding a form in an email and asking someone what they like or what type of content they are looking for is a really good way of showing that you want to ...

We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!


Anton Minnion headshot
Anton Minnion

2 mins


3D eBook cover with text Development Checklist: Emails & Landing PagesFree ...