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Try something, aim for the right thingI’ve said, more than once, we at CMI don’t have all the answers for today’s marketing professionals. No one does. Yet none of us (and by us, I mean brands and institutions) have the luxury of standing back.Consider the results of the Edelman Trust Barometer ...

The new curriculum includes six courses from CMI’s Chief Strategy Advisor Robert Rose and -plus hours of ancillary content focused on deeper-dive topics from top industry leaders.Cover image by Joseph Kalinowski/Content Marketing InstituteAmanda MilliganAmanda MilliganAmanda Milligan is the ...

Though it appears to have published a recipe or two before the pandemic, it seems to be doing it more deliberately now that many of its previous topics – around the parks themselves – are not as relevant.The series – Disney Parks Cooking Up the Magic at Home – has a distinct identity:All the recipe ...

possibilities.HANDPICKED RELATED CONTENT: Content Marketing Goals That Really Matter to the Business+ Key Performance Indicators and Tips – Make the Best KPI ChoicesEstablishing the foundation for the video experienceYou need to make two big decisions at the start of your video creation process:How ...

So the hospital created a kid-friendly video, in which one of its infectious disease experts answers children’s questions about the coronavirus.What it means for youTap into your unique offerings: What does your audience care about that only you can provide? Use that as your guide to creating ...

The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts ...

(Spoiler alert: Either way, you need to be ready for change.)This week’s person making a difference in content: Katie Martell (:)This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.”A whip-smart BB content marketing strategist, Katie was the executive ...

I maintain a polished profile with endorsements and recommendations. I publish articles and posts, and comment when others tag me. For the most part, I sit back and wait for people to find me.Michaela Alexis thinks bigger. LinkedIn is a place for her to stand out in front of an audience of million ...

In fact, you should never be done with the topics – always keep an open and questioning mind to make sure your content reflects your evolving audience.Dig into your audienceWhile you should respect everybody, inclusion in marketing doesn’t mean you have to address groups that have no relevance or ...

Educationevents Of The Biggest Threats To Content Marketing Successby Ann Gynn| Published: August , | General Success Tipsdo You Want The Good News Or The Bad News First?actually, You Don’t Need To Answer. The Good News Is The Bad News And The Bad News Is The Good News.so What’s The Actual News?we ...