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Article updated 1 year ago by NewsMDirector
design trends
At the start of the year, what design trends will we apply to our online strategy? As usual, a year ago we talked about design trends for online communication in 2017. A preview of what seemed to work at the web design level.

After 365 days ...

Article updated 8 months ago by NewsMDirector
Maintain a user's interest

Keeping a user interested in your business is essential today. Brands are growing at a frenetic pace and with them, strategies, updates and techniques to attract, retain and build customer loyalty . Are you willing to lose ...

Until now, marketers have generally focused on customer acquisition and subsequent loyalty. However, in 2018, with tools and technologies that make this possible, marketers are expected to fully address the customer lifecycle.

These multi-channel experiences will give way to email marketing and ...

Should you always use a welcome email for the same purpose? J.Crew shows that a welcome email can serve many functions, beyond the established ones.

A welcome email is usually used to convey the company's values, introduce the team, segment subscribers to try to find out their tastes and ...

The first difference between marketing automation and email marketing stems from their data collection analysis. Email marketing software tracks a recipient's behavior within your email campaign:

Have you clicked on a link?
Which link and how many times?
Plus, you can get extra data so you can see ...

Article updated 8 months ago by NewsMDirector
Marketing Automation Strategy

An effective Marketing Automation strategy reduces lead generation costs by 25%. And if you haven't experienced that relief, it doesn't mean that marketing automation isn't as powerful as it's cracked up to be. It's just ...

How can you find out how interested your offers are in potential customers? You need to generate engagement . Offer your product via email to your database and try to keep your users interested.

Through automatic email campaigns, you can carry out different campaigns simultaneously with users who ...

Article updated 8 months ago by NewsMDirector
Keys to digital marketing in 2018

The keys to digital marketing in 2018 cannot be summed up in 15 points. In fact, there is no exact number of keys and steps to follow. Although you can make a selection of the factors that you should not overlook during ...

In addition, the form employs logical techniques to provide personalized experiences to each user. Perhaps most notably, in the eyes of the potential customer, in exchange for their data, the brand provides instant value.

4.- Form + personalized recommendation


It is not common to find lead ...

You have a goal in mind and you know how you want users to become part of your workflow, so now you need to plan how it will flow.

At this stage, starting from that “ trigger ”, you need to plan your email marketing actions. You will probably experience different changes throughout the process, but ...