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it can be really good (and get you on a list of best ads). However, when it’s bad, your reputation and business can suffer some serious damage.

These things, especially if they’re touching on the well-being of employees, customers, or the planet, can have a lasting impact.

Customers are becoming ...

You cannot predict the exact crisis that might befall you. However, there are some crisis scenarios that have happened commonly enough around which you can build your crisis communications strategy. Additionally, you have to know your product/service well enough to anticipate possible issues that ...

The answer may seem obvious, but it’s a reasonable question. How do you know when a mishap becomes a crisis?

Simply put, a social media crisis is anything that could negatively impact your business’s reputation and reception through social media.

Negative sentiment spike during crisis
Negative ...

In 2019 Burger King introduced a new addition to their menu – Impossible Whopper, in collaboration with Impossible Foods. This was the first meatless fast-food burger on the market and it was a huge deal at the time. As it turned out, it increased their sales by 10% in the first quarter after ...

You can create two kinds of Alerts based on your needs. Smart alerts are notifications sent for every mention that fulfils specific criteria, and spike alerts are notifications that are sent out whenever there is an unusual increase of mentions over a period of time.

In addition, you can set up ...

You did extensive market research to find out what your target audience thinks and you’re constantly in the loop with everything that’s going on in the market. Also, you’d really wish to jump on the bandwagon of a familiar new trend. But right after the launch, you realize that the wording you used ...

Do disasters or threats give advance notice? Most of the time, no.

And even when we get a prior warning, we have very little time to react.

From a business perspective, these are dreadful brazilian whatsapp number situations. And that’s where a business continuity plan comes into the picture.

A ...

It alerts you of a potential hazard or harm and prompts you to act and do something about it. For example, you can detect the tiniest buds of discontent about your products or services sprouting on social media.

It helps you collect data and rely on factual information.
You get a 360-degree view of ...

A crisis management solution is essential for any business to effectively navigate unexpected and potentially damaging situations. These solutions provide a structured and strategic approach to handle crises, be it natural disasters, public relations nightmares, cybersecurity breaches, or other ...

Provide a clear chain of hierarchy for damage control. Chain of command may depend on the type of crisis or the potential for disruption.

For instance, ethical issues may go straight to executives brazil whatsapp number and public relations (PR) managers. Customer service issues might go to the ...