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AMP pages perform much faster than regular web pages. Originally created for news articles and blog posts, AMP will eventually incorporate other types of content pieces and platforms.

Google has created an AMP news carousel specifically for these types of pages, which appears in search results for ...

Customer experience on another level
One of the most compelling reasons to implement an omnichannel strategy is customer experience. Everyone wants quality service, regardless of time, place or medium.

When you synchronize all your communication and sales channels, you can finally deliver an ideal ...

Moz is certainly a tool worth getting to know in depth, so we invite you to read this post in which we explain the features included so that you better understand how to use them.

Google Keyword Planner
We could say that this tool, also known as the Google Keyword Planner, is one of the most useful ...

This strategy allows for the design of a specific profile for the purpose of sharing advertising, based on the needs and interests of each user.

To know whether or not users have accessed a page using cookies.
Cookies are stored on Europa Analytics. This platform offers a service that analyses the ...

Other advantages:

If you're sharing a link on Twitter, you're limited to 140 characters. Any URL you share can quickly eat up those characters and limit your actual message. (Hint: You don't just want to post a link; you need to tell people what they can expect when they click.)
Every time your ...

Examples of Educational Marketing
With this type of marketing, institutions seek to:

-Recruit exemplary students.

-Recruit committed and responsible teachers/staff.

-Motivate graduates to give testimonies about their experience.

-Strengthen your recognition and image.

Thus, over time, many ...

It is profitable
Compared to other advertising methods, SEO is profitable in the long term for queries with a lot of searches.

There are no requirements regarding the time during which a link is in the search engines nor regarding the cost, although it is true that the CPC (cost per click) in the ...

According to a survey conducted by IAB, users refrain from completing purchases on their mobile devices for several reasons:

Greater difficulty in finding exactly what they are looking for.
It's harder to find new products you like.
More difficult and apparently less secure to make the payment ...

Optimize your local SEO: The first thing you should do is review and perfect your local SEO with Google My Business.

Update your Google My Business page with all the necessary information. This will increase your chances of appearing in the top position when a user searches for the products or ...

Mention: Robust social monitoring, offers free and paid versions,
Brandwatch: Robust social monitoring, offers paid versions.
Many social, SEO, and content research tools have social monitoring built in. For example:

HootSuite: It has a free and a paid version. It is a good tool to monitor Twitter ...