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Account-based marketing and marketing automation are by no means contradictory concepts. In fact, the two can be combined to get the best of both worlds. For example, you have targeted certain accounts that are relevant to your company. A visitor from these accounts now visits your website.
Using ...

There are a few aspects to consider to ensure that your content plan is truly effective and supports you effectively in implementing your content strategy. Above all, the following mistakes should be avoided so that the editorial plan really supports your team:

Unclear goals:
Ambiguous goals or a ...

However, the idea of ​​being able to deactivate data tracking in the settings is not new. Older iOS versions and Android devices already have the various settings options in most cases to control the flow of data. However, since these options are rarely very extensive, this function has so far had ...

You can focus better on internal matters: Regardless of the strategies you pursue in your B2B marketing , one thing will always be true - what ultimately brings your company sales is its Unique Selling Point (USP). No other company offers exactly what you can offer your customers and that is ...

HubSpot's pricing policy in particular has always been a thorn in the side of its competitors. For example, HubSpot's CRM is offered completely free of charge as an entry-level solution. This attractive strategy is also continued with the Operations Hub. In its basic version, the Hub is free of ...

A prerequisite for the success of an account-based marketing campaign is knowing the target account inside and out. Optimizely uses this knowledge in its strategy to tailor the landing page to the interests of each individual target account . For Microsoft, for example, the text “Hello Microsoft ...

Optimized efficiency in the team: This also means that the overall efficiency in the team is increased. Thanks to better collaboration and a more integrated system, bottlenecks and stumbling blocks are overcome.

Improved functionality for your business: A new CRM also offers the opportunity to ...

However, it is often difficult to find a system that fits your budget. Individually tailored CMS packages are particularly difficult to find for small companies. This is where the HubSpot CMS Hub Starter comes into play.



Until now, the HubSpot CMS was not available in a starter version. With the ...

We would like to present you with two examples of successful omnichannel marketing in reality: The Walt Disney Company, for example, maintains a clear structure on its website and still offers media offers, vacation planning, shopping, events and gaming at the same time. Each tile on the homepage ...

Last week we introduced you to some KPIs (Key Performance Indicators) relating to inbound marketing . We looked particularly at those KPIs that are related to the inbound methodology. In this article we would like to take a closer look at various KPIs that can support you in lead generation in ...