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Alice surprises with its new capabilities. She was taught to read aloud what is written on web pages. Also, Yandex. Browser can create a separate application from any site, which is loaded on the desktop in a separate window. And it became possible to write reviews on sites.

Aksi Marsovich ...

How to evaluate the effectiveness of marketing and advertising in social networks? The standard cliche is to evaluate the effectiveness of business promotion in social networks by the number of subscribers and likes under the post. The direction of Social Media Marketing (SMM) or marketing in social ...

A well-structured website design looks great and works well to provide a better user experience. BMW, Apple, and Nike don’t spend millions on web design for fun. The websites of big brands are simple and clear, which is why they sell so much.

Developing a good website requires a deep understanding ...

How to evaluate the effectiveness of marketing and advertising in social networks? The standard cliche is to evaluate the effectiveness of business promotion in social networks by the number of subscribers and likes under the post. The direction of Social Media Marketing (SMM) or marketing in social ...

Measured by a simple formula:

number of new subscribers / number of subscribers in total * 100%

By replacing the total number of subscribers in the formula denominator with the net increase (the number of new subscribers minus the number of those who left the community), we get a percentage value ...

There are many formats of advertising or product promotion, you can create digital posters, you can rely on copywriting techniques in signatures on social networks. But video can cover everything. On the service you are guaranteed fast and safe promotion of any of the social networks.

Using video ...

We conducted daily monitoring of all indicators in the Yandex Direct and Yandex Metrica advertising account. This allowed us to clearly understand which ads bring the largest number of applications and optimize advertising budgets. We focused on campaigns that brought the maximum result and adjusted ...

Why is this important:

The quality of content directly impacts brand perception and interaction with the target audience.
Irrelevant content leads to loss of interest, unsubscribes and reduced reach.
Social media rewards quality content with greater visibility and engagement.
Common mistakes:

Poor ...

When you conduct marketing through email, there are certain trigger words that you must avoid at all costs. These are the words that will immediately resonate with the recipients’ spam filters, and they will flag your campaign as spam or scam. If this happens, your targeted audience won’t even open ...

Common Applications of A/B Testing A/B testing is your secret weapon for figuring out what works best. Whether you’re tweaking your website, running email campaigns, or optimizing mobile apps, A/B tests can do it all. Let’s break this down. On websites, A/B testing is often used to improve CTAs ...