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Inbound email marketing is emerging as an essential component of marketing strategies. In this context, email remains one of the most effective channels for boosting the return on investment in marketing. It is therefore not surprising that marketing professionals continue to develop campaigns that ...

The newsletter subscription form is a fundamental element of email marketing. This valuable resource not only allows you to capture your audience's attention, but also to keep them engaged with your content. In the following lines, you will learn how to create an effective form, ensuring that the ...

In the digital age, where instant connection and fleeting attention are essential, more and more brands are advocating SMS marketing campaigns at Christmas . The use of this tool continues to rise and has grown by 75% compared to 2021 , according to research by Infobip.

The holiday season offers ...

Choosing the right platform can make the difference between success and stagnation. In this comparison mdirector vs getresponse , two of the most relevant email marketing tools on the market will be evaluated in terms of functionality, ease of use and, especially, deliverability.

Deliverability in ...

If you want to learn how to increase the conversion of your landing pages , in this article, we will discover 16 best practice techniques to convert subscribers into potential customers or real customers . This is why landing pages should be the heart of your email marketing campaigns since they are ...

TABLE OF CONTENTS
What is email marketing, advantages and steps to start a campaign
What is email marketing and how is it done?
Advantages of using email marketing in your sales strategy
Types of emails in email marketing campaigns
How to start sending email marketing campaigns with MDirector
Step 1 ...

Did you know that gifs in email marketing can become a beneficial tool for your business? Of course, to get the desired results, it is important to do it correctly. Despite technological advances in the use of videos, gifs have made a strong comeback, and although you can use pre-made gifs from ...

In today's landscape, choosing the right email marketing platform is essential for any business that wants to stay competitive and connected with its audience. These tools not only facilitate mass communication, but also allow you to personalize and segment messages, analyze and optimize campaigns ...

Retargeting in email marketing is an essential tactic for maximizing the return on investment in email campaigns. This strategy is aimed at users who are interested in your brand, but who have not yet completed actions, such as purchases. Some of its objectives are to improve conversion rates ...

Robinson lists are an essential tool for those who want to reduce the reception of unwanted advertising . In the field of email marketing, it has a significant impact, as it forces companies to be much more selective and respectful of user data. To understand the magnitude of this platform, in this ...