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Core Web Vitals is another effort by Google to improve the search experience by incorporating metrics that measure the speed and stability of a page in response to visitor interactions. Below, we'll better understand this new feature and how to adapt to it.

SEO strategies focus on user experience ...

Data marketing is, without a doubt, a great ally of content marketing. The use of data can provide much more intelligence to the production of content with the aim of generating better results for the business. That is why it is time to understand how data marketing and content are related ...

Dominating the search engine results page (SERP) starts with choosing the right keywords, and that, in turn, starts with using the right tools to help you identify the winners before you publish a piece of content.

One of the most important aspects of search engine optimization (SEO) is choosing ...

The key to any effective marketing strategy is knowing who you are communicating with.

After all, no matter how brilliant a campaign or action is, it will only generate positive results if it has an impact on those who have the profile and maturity to become your company's clients.

You should also ...

The structure of a blog is intended to improve the reading experience and make the message of the text clearer. In this way, search engines like Google see your text as the best answer to certain queries, benefiting your organic positioning.

Establishing a coherent blog structure for all the posts ...

A new word has arrived to give a broader meaning to the Marketing we work with today: Glocal. An increasingly strong trend thanks to the need for personalization of marketing strategies, especially in the digital world.

For years we have heard about Global Marketing and Local Marketing. Two ...

We consider that there is a marketing claim when we have a statement about a company, brand or product. There are many ways to structure the marketing claim of a product or service.

The average user has a shorter attention span than a goldfish — although, to be fair, most goldfish don't have ...

Webrooming is the browsing activity that a user performs within a company's website to search for products, but only to purchase in the physical store. In other words, customers can view the items before physically approaching the store.
Convenience and practicality are essential elements for today ...

Identifying potential customers helps you optimize your conversion strategies. Find out in this article who they are, why they are important, what types they are, how to identify them and how to attract them.
Identifying potential customers increases a business's sales possibilities. That's why in ...

Audiences remember stories more easily than marketing messages that seek to sell them something. In that sense, storytelling has been a fundamental part of successful marketing for many years. Nowadays, there is a new interesting method to consider: storydoing .

But what is storydoing? Is it worth ...