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Tourism associations are public interest organizations that are run on subsidies from local governments, membership fees, and business income. They mainly promote the development and utilization of tourism resources and campaign projects.


On the other hand, DMOs are not just public institutions ...

The first example from Fukui Prefecture is the holding of events to promote the opening of the Hokuriku Shinkansen between Fukui and Tsuruga, thereby raising awareness of the prefecture and attracting more visitors.


Known as a treasure trove of dinosaur fossils, Fukui Prefecture exhibits dinosaur ...

In order to properly measure the effectiveness of tourism policies in local governments, it is necessary to have a clear understanding of the flow of policies, starting with goal setting. This chapter explains the methods and procedures for measuring the effectiveness of tourism policies.



4.1 ...

The Chiba City website is characterized by its highly visible top page navigation. The top page headings use illustrations, and the site has been praised for being simple and easy to read.



Information on lifelong learning and child-rearing is consolidated on a separate portal site, with an ...

Automated contextual advertising systems help marketers and content managers optimize work processes, reduce time spent on routine tasks, and focus on strategic management. Automation services allow you to manage bids, analyze data, create reports, and perform other tasks. As a result, the ...

After integrating your Yandex Direct account with the Andata platform, the following happens:

1) Data import.
All data from your Yandex Direct account is automatically imported to Andata. This includes data on current and historical campaigns, keywords, bids, and conversions.

2) Analysis and ...

A fixed amount is spent weekly until the strategy budget is exhausted or the campaign end date is reached. The system is based on the calendar week, correctly distributing expenses to the remaining days of the week. When time targeting is enabled, expenses are distributed by days and hours in which ...

For the effective operation of mandatory autotargeting in Yandex Direct, it is necessary to prepare ads accordingly. These elements will help control automation and improve interaction with the audience, increasing relevance and conversion. Here are some tips on how to do this:

Make sure your ad's ...

Direct media advertising is needed to build a brand's reputation, because not all users are potential buyers who want to learn about products that can help them buy them. This approach is especially relevant for businesses that want to create or strengthen their brand in the minds of consumers ...

Creating ad groups will help you manage your campaign more effectively. Use specific words related to your target audience in your ad group names. This will make it easier to manage your campaigns in the future.

Then, define the territory where your ads will be shown. Make sure that they reach only ...