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Today I want to talk to you about a topic that has become essential in the world of digital marketing: semantic SEO . Although it may sound complicated, the truth is that it is a strategy that, if used correctly, can take your website to another level in search engines. Would you like to know how to ...

Paradigm shifts, the need for continuous learning, the emergence of new formats, the transformation of traditional media, the evolution of the consumer, the reformulation of customer requests are factors that constantly put the advertising industry in check, forcing it to have the flexibility and ...

The influencer marketing company will seek to connect brands (part of the network) with their audiences by developing, implementing and optimizing creator-driven digital campaigns.

Publicis Groupe to acquire InfluentialRyan Detert: “I am delighted that Influential is joining Publicis Groupe ...

Following the resounding news of Informa's purchase of Ascential and the subsequent acquisition of the commercial rights to the Effie brand, Philip Thomas, CEO of the firm that owns Cannes Lions, agreed to a consultation with Adlatina and answered all the questions that industry members are ...

It is the perfect time to unite our technology, capabilities, talent and geographies"John Wren and Philippe Krakowsky, CEOs of Omnicom and Interpublic, respectively, spoke out regarding the merger.
“We are pleased to announce that we have reached a definitive agreement to acquire Interpublic Group ...

If you have a website, you've probably heard of SEO, but do you really know what it is and how it can transform your online presence? As it can be a complex term, in this post we explain what it is and how it can be the perfect ally to attract more visitors, improve your online reputation and ...

Following the pandemic, the digital transformation of companies is growing and developing very quickly in the different business sectors of society. The main reason is that consumers are changing the way they buy and choose a product or service. They are now more digital and make their decisions ...

Nowadays, it is clear that the more online presence a brand has, the greater its visibility and chances of success. For this reason, and with this objective, many companies wonder which channels they should be present on, such as Facebook or Instagram. To help you decide if they could benefit your ...

If you're here, it's probably because you have a website and you've heard about Google Analytics 4. What will happen to my current account? Should I move my data to GA4? What will change? Don't panic! We'll explain what changes it means and how you should migrate to the new property.

What is Google ...

Having a presence on the Internet is key for any business that wants to be competitive. But, although it is the basis, it is not only based on having a website. It is also based on carrying out strategies to achieve maximum visibility in search engine results. Today we will see one of them: Google ...