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Finally we come to the first technical skill that actually has to do with online marketing. And it is only in fourth position.

Knowing how to “play” with Google Analytics or other data analysis tools is a fundamental part of being able to trigger a virtuous process of verification and subsequent ...

Instagram no longer requires any introduction: it was born as a social network in 2010 and quickly gained widespread popularity, with one million new users registered in just two months, 10 million in a year and 1 billion net reached in May 2019 ( source ).
Instagram is now the most popular, used ...

Bee Social is Media Supporter of the event and gives you a preview of the program of the three-day event dedicated to Web Marketing and Innovation, during which over 60 training courses, more than 100 events and over 600 Italian and international speakers and guests are scheduled.

The Web Marketing ...

According to PostBeyond's report, employers believe these are the main responsibilities of a Social Media Manager:

51% digital strategy;
46% social sponsorships;
24% brand awareness;
23% project management and community management;
23% public relations;
20% content strategy.
18% social measurement ...

Social proof is one of the most important trends for conversion rate optimization. For example, you can use it on your landing page to increase its effectiveness.

However, you should go beyond simply citing customer reviews about your offering.

If you have a loyal customer base, ask them to help ...

One last thought, with which we close the article: is there a secret ingredient in the highest-yield projects?

We saw 2 common patterns in the projects with the highest conversion rate and conversion quality.

1) Google Ads campaigns were only a part of the complete marketing strategy , which also ...

Google Performance Max campaigns are known for being “secret,” if not ironclad, but thanks to a script created by Mike Rhodes and Tobias Hink (which you can find here ), it is now possible to get more information about your campaign data and results.

This script is effective if we talk about ...

One of the main benefits of Performance Max campaigns is automatic bid optimization .

Thanks to Google AI, in fact, the system is based on various signals (searches, interests, previous visits, etc.) and continuously learns, adapting in real time to improve the results obtained by the ads.

What's ...

The advent of artificial intelligence for image creation has opened a new chapter in copyright.

Currently, international laws recognize copyright protection only for people . However, this does not automatically mean that works created by AI can be used freely.

In particular, image generators ...

Asking companies questions on social media and venting their discontent online is a common habit among users.

It's easier, more immediate and definitely more impactful to ask a question in front of everyone's eyes. But what is social customer care and why is it so important?

We could define it as ...