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When it comes to email marketing, nothing is more embarrassing than sending out an email campaign to hundreds of recipients, only to find that you skipped over a spelling error. Everyone makes mistakes, but it's important that you provide educational, persuasive information - and one small ...

For example, conversational marketing is a popular subject. So, we’ve written several blogs about it, like: “What is Conversational Marketing?” and “6 Conversational Marketing Playbooks You Should be Running.” A good rule of thumb is only to create a blog on a topic if what you have to say is ...

Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience ...

Traditionally the two teams operate separately and have different priorities. But, when that happens, it tends to lead to friction and frustration between the teams and makes it harder for everyone to meet their goals.

Marketing and sales alignment breaks down those barriers, helps teams work ...

SEO, nurture, segmentation and qualification strategy. Because we discovered that a residential contracting company’s software needs are inherently tied to the size of their technician force, we agreed to segment four main personas by number of techs as well as by key industry and demographic ...

In an age where keyword data is encrypted, marketers need to turn to other tools at their disposal to qualitatively and quantitatively measure the success of their marketing efforts, especially when it comes to blogging. Even with the help of your Conversion Assists report, this will take a little ...

In addition to selling your customers something that provides them value, you also need to help them extract that value. As you’re growing your company, you should hire people to enable your customers. Here are some job descriptions for roles you should consider filling:

Job Descriptions for ...

Sometimes as a company, you can be in a position where you need a new website, but don’t have the time or budget to take on a massive redesign project all at once. An MVP (minimum viable product) website presents a solution to that situation.

An MVP website contains the bare minimum you need in ...

We mentioned earlier, but it deserves its own section. Copying and pasting content from one page to the next is not only misguided, but it's also terrible for SEO. Two main types of duplicate content exist:

Internal duplicate content, where multiple pages contain the same text.
External duplicate ...

Try to find ways to use your own product so you can put your money where your mouth is in terms of the value of your solution.

HubSpot did this with inbound marketing. They coined the term inbound marketing, used that methodology to grow their business and built a platform around leveraging that ...