Buy Database

There are certainly several reasons why hybrid work is not the PM's best friend, but in my opinion the main one is the lack, or deficiency, of human relationships first with colleagues, but above all with customers.

It is obvious that this is a problem for any role and level, but from the ...

Immediately above, there are brands that must work hard to be remembered by their audience . The brand recognition phase indicates those companies that have already invested in making themselves known and must continue to do so so as not to be forgotten by their audience.

Finally, before the ...

Email lead nurturing : what techniques should you use to stand out from the competition? Email marketing is experiencing a particularly successful period. On the occasion of the annual conference organized by Hubspot (this year in a fully digital version), we participated in a meeting on the topic ...

In Marketing Automation
by Simone Muscella - April 30, 2020
In the world of business innovation, there is a lot of talk about digital marketing, lead generation and tools for lead nurturing , but too often the basic concept is taken for granted and there is not enough study into what marketing ...

In Inbound Marketing
by Francesco Altavilla - December 21, 2021
In which cases can we say that the company is ready for an inbound marketing project ? What professional skills does it need and what, instead, can be outsourced ?

The fact that some parts of the inbound marketing project are entrusted ...

What is Marketing Automation and what does it do, exactly? Its final goal is the same as those of those who deal with Marketing & Sales : convert new contacts into real business customers, faster and with greater production efficiency. A goal that has as its strategic and operational challenge the ...

There are various tools that can help you manage and improve your email deliverability. The most common are deliverability monitoring services , which monitor the delivery of emails to recipients and provide detailed information on delivery rates.

Other useful tools include:

list cleaning ...

How to effectively adopt Marketing AI in B2B communication? It is a process that requires a clear strategic vision and a careful examination of the key factors. These are the fundamental steps:

Clearly identify the business objectives you want to achieve with AI, such as increasing sales, improving ...

what are automation workflows and why you can't give them up;
two examples of automation workflows for B2B;
the importance of defining goals and needs to set up functional automation workflows;
how to select business processes that need workflow automation;
how to choose optimal software ...

First, let's understand who a technical writer is and what they do . The correct translation is that of technical editor , a professional specialized in communicating scientific, engineering or otherwise technical information. The technical writer is competent in specific topics, markets and sectors ...