Buy Database

The 2022 holiday season looks rather uncertain compared to last year. The situation related to the pandemic seems to be completely stabilized, but it will not dictate shopping trends. It's all because of inflation, which affects everyone, not only in Poland. For the e-commerce industry, this can ...

What is a marketing persona?
A marketing persona is an idealized profile of your customer. It is not a fictional character, but a detailed description of a real customer you would like to reach with your offer. Creating a persona helps you understand who your customer is, what their needs are, what ...

Product descriptions, blog articles and guides. The variety of content grows with each year with new formats and content, and all this in order to create an even more attractive message. Not only will the customer benefit from this, receiving insightful descriptions that will help them decide to ...

The company's capabilities do not always match its desires: it is possible that there will not be enough funds for all the planned changes. Before starting the rebranding and developing a concept, it is necessary to make sure that the company can afford a radical change. It is therefore worth ...

"Half the money I spend on advertising is wasted. The problem is, I don't know which half" - these words were spoken over 100 years ago by John Wanamaker, an American merchant considered the father of marketing. Fortunately, today we can solve Wanamaker's dilemma, because the Internet allows us to ...

With the advent of AR (augmented reality) and VR (virtual reality), the dream of tech geeks to place users in an online reality has come true. At first, this new technology was used to create exciting experiences in video games that allowed you to move to the digital world and explore its properties ...