Buy Database

needs clarity about decision-making criteria and a plan, not just a grouping of tactics.

Advice like “We need to be on social media” or “You need more content on your blog” are not strategies, they are tactics.

The best B2B marketing strategies don’t just pile on more tactics. The best marketing ...

Doing business today requires low-cost but high-quality solutions.

Starting a mentoring program in your business allows you to capitalize on your greatest resource, your employees.

Strategically developing your talent contributes to the company's growth, innovation and bottom line. It shows ...

We are very pleased to inform you that Actito acquired SmartFocus in June 2019 .

In September 2018, we announced our ambition to strengthen our position as a European leader in marketing automation and to open several new subsidiaries. It is now a done deal!

SmartFocus is a SaaS digital marketing ...

Would you like to know the challenges and prospects of marketing personalization ? We suggest you draw up a portrait of it below.

Personalization is an issue but is not sufficiently developed
Personalization is an issue but is not sufficiently developed.

While personalization is a reality for most ...

As we discussed during our 4th Actito Workout hosted with Octelio, the number of inactive email subscribers is often significant. Sometimes half of the members of an email base may not have opened or clicked on your emails for more than six months. This inactivity may have increased even more during ...

Email marketing, far from being obsolete, is establishing itself as an essential pillar of digital strategies. Despite the meteoric rise of social networks and the continued emergence of new communication platforms, email demonstrates remarkable resilience and effectiveness. Pessimistic predictions ...

What is GDPR? A reminder is necessary...
Who has never heard of the General Data Protection Regulation, more commonly known as GDPR? Almost no one!

This regulation, which came into force on 25 May 2018, applies to all European companies that process personal data. Its scope is broader than one ...

In this webinar, our partner Qualifio offers us a short retrospective to understand today's digital world, what the end of cookies means and the importance of first and zero-party data for brands .

The world of digital marketing is going through a period of major azerbaijan whatsapp number data 5 ...

Black Friday has become an unmissable event for consumers looking for good deals.

But for brands, it is increasingly difficult to stand out from the crowd in the jungle of promotions.

In 2023, online sales jumped 12% in Europe during Black Friday.

The bar is high for 2024!

What are the levers to ...

KPIs are sometimes difficult to obtain with SMS campaigns but not with RCS which offers a multitude of KPIs allowing companies to measure and optimize the effectiveness of their campaigns. Here is why these indicators are crucial:

Open Rate : In the world of mobile marketing, getting attention is ...